bona fide.JPG

Bona Fide Pomade

In 2012, founder Luis Moreno developed his first product, the Superior Hold. The goal was simple: create a hair product that worked under a brand name that would dictate every aspect of how Luis would run the business, Bona Fide. Since the beginning, I’ve take this approach very seriously. From me, you will never see outlandish claims like “my pomades are the best in the world” or “I’m revolutionizing the hair industry” because what works best for some might not for others and ANYONE who tells you they’re revolutionizing anything in the hair industry is trying to sell you something you don’t need. Through and through, Bona Fide is transparent, honest, and everything Bona Fide does is in “good faith”.